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About this template: Customize this template to lay out your personalization campaign. Map your audiences and the experiences you'll deliver to each one. A comprehensive view of the personalized content for every audience is a helpful reference point to have when you are managing many different audiences and new content.
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 AudienceExperience
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PriorityAudience NameReachTechnical DefinitionSection 1Section 2Section 3Section 4Section 5
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Audiences do not overlap so order them by priority. If one visitor falls into two audiences, which one should take precedence? Give your audience a descriptive name. This name could map to your visitor personas. Estimate the number of visitors this audience will reach.Explain how this audience is identified technically. What are the specific attributes of the audience? Which data sources does it pull from?Break your page down into a list of sections that can be personalized. For example, Section 1 might be the "Hero Headline" Section 2 would be the "Main CTA". Then, add the unique message/image/experience you want to deliver to the specific audience.
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